How Art/Design Competitions Exploit Artists - and what you can do about it
As an illustrator, I’m frequently confronted with work “opportunities” that do not merit consideration, and I know I’m not alone. The impetus for this article was my frustration at being invited — yet again — to enter a contest where I don’t get paid to submit a design and if my design wins, the prize isn’t worth my effort anyway. These types of contests exploit artists. (I’m using “artists” here to refer to all types of creative professionals, including illustrators, graphic designers, fine artists, and photographers). It’s called “spec work” — work done without guarantee of any compensation, though usually with the hope of gaining some reward. I’ve been thinking that it would be worthwhile for the Guild of Natural Science Illustrators to make a statement on such exploitative contests, and for its website to offer advice to the organizers of such competitions — many of whom don’t realize that they’re exploiting anyone. That way, artists like me can refer contest organizers to the website instead of typing up a long explanation or worse yet, saying nothing at all. We can make a difference in how artists are treated, one competition at a time.
What types of competitions am I referring to?
The contest I mentioned above was a t-shirt design contest held by a not-for-profit scientific organization. The guidelines were thorough; the design needed to be very specific to a location and event, and the organizers even went so far as to say “[We] shall have the right to edit, duplicate, or alter the entry design for any purpose which it deems necessary or desirable, without the need for any further compensation, and/or permission.” So what compensation could one expect for one’s creative efforts? In this case, a free t-shirt. Seriously.